Non-Profit Organizations Should Invest in a Web Design Agency
Developing new strategies for nonprofit donations can be a daunting and challenging task. Predicting the amount of donations that an organization will receive in a given time frame can be a challenge unless people sign up to submit monthly donations. If donations are fairly consistent, this can make budgeting much more straightforward. In this current digital age, developing new online strategies to appeal to donors is imperative to a nonprofit organization. It is quite possible that investing in a web design agency can be an effective tool in catching readers’ attention, making them more likely to submit monthly donations.
A Content Management System (CMS) is an integral aspect of a nonprofit website. A CMS, such as WordPress or Joomla, helps with keeping the editing and updating of information much more streamlined. A CMS should be flexible to allow editing from all team members. The site should be aesthetically pleasing, so that it communicates well with your audience.
Mobile optimized websites are rising in popularity, and approximately 10% of all donations were made on mobile devices in 2015. When designing a mobile-friendly website, it is important to ensure that all content fits to screen size. Avoid heavy software and provide easy tap call-to actions.
Also, an email marketing plan needs to be in place to solidify communication with donors and to cultivate support. Your audience most likely spends a great deal of time reading and responding to either personal or work-related emails, so the creation of personalized messages will establish a high level of trust with donors. A customized designed email template can be an effective way to share content about the organization. Templates can also be applied to personalized messages. A customized newsletter design, complete with a color palette, typography, and imagery would serve as a key factor in social correspondence. Allow for donors to sign up for notifications, so they may receive information in a timely manner.
It is important to note that although mobile donations are steadily increasing (most notably among the younger generation), some donors may be hesitant to submit financial information on a mobile platform. The interface must be secure, and users must be informed that sensitive information will be kept safe and confidential. It is advisable to notify readers of the types of security measures taken (SSL encryption, firewalls) by an organization.
To keep up with the advanced technological age, nonprofit organizations must be open to adopting new, more efficient ways of communication. It requires a significant change in networking. Investing in a web design agency would be a strong advantage in stabilizing communication and in securing donations.
