Branding Design Inspiration: Digital & Expressive — vol. 172
Some of our favourite logos and brand designs to inspire your next big project.
Did you know that a graphic design can ultimately impact the growth or withering of your business? Most businesses have failed due to misguidance in relation to this basic principle. That is why if you’re a startup, it is recommended for you to incorporate logoing as part of the entire branding strategy. For without a logo, your business can’t have a recognizable design and image. For without it, your company can struggle in terms of building a strong biz brand identity.
Here comes the fact — you need to hire the right logo design agency. For what reason? Actually, there are a lot of considerable reasons why you need to have one. Ultimately, you want to bring your business to the next level. Investing money should reap profit through incrementing sales, right? But you can’t easily have it. Realizing this thing requires you to understand the most basic form of marketing. It’s about telling people that it’s you owning that particular business and offering effective solutions.
Hiring the right logo design agency is a must to make it happen. But when you’re a startup, you are likely to be overwhelmed in seeking for the best agency. Well, this article will help you knowing the rights and wrongs of choosing your logo design agency. The goal of this article is to help those who start their own business by empowering them with the right knowledge
First, you have to know what brand design agency you want to hire. In order to make this decision, you need to first of all understand the difference between logo design and corporate identity design.
Just what is a logo? Logo (from the word logotype) is a word/phrase that represents the brand name of your business. It’s intended to be seen in communication materials such as letterheads, business cards, promotional materials and signage.
What is a corporate identity? Corporate identity (often called a brand identity or tagline) is the overall look, feel and name of your company designed to promote your brand recognizability. It comprises two distinct elements: the logo or mark and a graphic logotype (or symbol) developed to be used in different applications.
So what are the differences between these two? Basically, they both share similar logotypes (or symbols). However, a logo design involves one or several designs as individual symbol while corporate identity design has only one. Logo design consists of multiple concepts while corporate identity plays it safe with just one style. While logos are designed with precision and often printed on various materials, corporate identity is often visually simple yet powerful.
But why is it important to have one?
Why you need to hire a logo design agency is because a logo has the power of symbolizing your company’s identity and making their name memorable. It’s known to have the power of conveying the general message of your business. In other words, you can use it as an effective marketing tool. Here, it surely makes sense to make your business stand out as reputable and informative in the market.
Don’t be fooled into thinking that having a logo is enough when you have no corporate identity so far. You still need to have a complete identity and brand that includes your logo, logotype (or symbol), tagline or slogan and color. Here, an identity design agency can be of great help to you. Just because it’s easier to spot a company with a logo design than without it, doesn’t mean you can stay without one.
Your business is more likely to gain more public recognition if you can incorporate all four elements of your brand identity in your marketing campaign. So what will it be? Logo only or corporate identity? Just remember that these two need to work together as the two sides of a coin in order for your business to succeed.
Most companies lack a solid identity. The problem here is that they would prefer to have only one logo design without corporate identity. While having only a logo may seem attractive, they often fail to be recognized as true company. In other words, they are bland, uninteresting and fail to convey any purpose or message. This is why you need to have both logo design and corporate identity in your business branding strategy.
But back to our discussion, you’re wondering what kind of professional agency would you want for your business branding? Well, there are several things you should consider when choosing a logo design agency:
Advertising Rate: Yes, you need to know the cost of advertising before hiring agency. It will help you in deciding what you can afford for your business branding purpose. In case of logo design agency, you have to make sure that the company provides a good price for your brand identity campaign.
Knowledge: You also have to search for reputation from past clients and even current ones as well. Exactly what kind of experience will an agency offer? Remember that quality service should guarantee better results and be trustworthy to your brand identity campaign.
Efficiency: Having a logo design is not enough in building a strong brand image in your business. You also need an effective corporate identity design campaign in order to succeed. Therefore, research the efficiency of your preferred agency.
Flexibility: Also, you have to work with a professional that is flexible when it comes to making changes and amendments. It’s because you may feel that some of your brand identity design needs adjustments after a few months or even years later. As such, it’s important to find the best logo design agency despite the fact that it will cost you a little more than you originally expected.
Having these in mind, you can now take action in finding the right logo design agency for your biz brand identity campaign.
Conclusion
Logo design agencies are not all the same. In fact, they have different pricing structure, experience and reputation. Make sure to do a thorough research on the best logo design agency in order to start your biz branding campaign. It will be best to hire a professional who’s been into this field for a while and can help you creating a memorable brand identity that will effectively represent your company offerings.
